Email marketing has become a powerful and ubiquitous form of digital advertising that can drive traffic to your website while also increasing conversions. With the right audience, you will see an exceptional return on investment with email campaigns!
Email marketing is the use of email to promote products, services or ideas. It can be done by an individual on their own, for personal use; or it can be employed as part of a company marketing strategy.
Email marketing has been around since the internet started gaining popularity in the mid-1990s.
It is often used along with other popular and effective forms of online marketing (such as search engine marketing and social media marketing), and can be extremely useful in building a company's brand. The pop-up box that asks me if I want to sign up for additional products after I buy something online.
A person or organization with an email list has the ability to reach a large number of people, with just one message. The process is simple:
An email list subscriber voluntarily provides her email address for the purpose of receiving updates from a company or organization. This update could come in the form of a monthly newsletter, new product announcement, special promotion or sale event. Typically these emails will include an opt-out feature so that the subscriber can remove his or her address from the list at any time.
One of the most important aspects of email marketing is permission . It's crucial for advertisers and marketers to gain permission from potential subscribers before using their addresses. Many email marketing programs will not allow ads into their system that do not have verifiable permission. When permission is granted, the sender should include a "manage your subscription" link which will allow subscribers to update their preferences at any time.
Email marketing differs from other forms of advertising in that it's much more personal. An email list subscriber has already indicated that he or she wants to receive updates and information from a particular company, or at least has not indicated that he or she does not want to receive such emails.
Email marketing also differs from other forms of advertising in that it's immediate . Email is sent out as soon as it is ready, which means subscribers do not have to wait until the next day (or weekly publication) to receive their messages. This immediacy also makes it easier for consumers to act on what they've just read, which can lead them to become more loyal, satisfied customers.
A person's email address is probably the most valuable piece of information she could give you. How so? Since every email sent via email marketing has the potential to be seen by a large number of people, it's a great way for marketers and advertisers to drive sales or leads. Here are some examples of how this works:
Subscribers on your email list see that you offer a sale and receive an exclusive coupon code just for them. Subscribers who use this code to make a purchase are not only more likely to return and buy again, but they will also tell their friends about the product or service.
A loyal client who's been with you for years has moved, but he doesn't want his business to go elsewhere. By sending him an email announcing that your service area has expanded into his new hometown, you are likely to get another client.
A grandmother hears about your company's charitable efforts and wants to support them. She subscribes to your email list because now she knows whenever there is a new cause for which she can donate money or help in some other way, you will let her know about it.
Email marketing has the potential to turn a subscriber into a loyal, satisfied customer. For example, consider the prospect who subscribes to your email list because she heard about an exclusive sale or promotion you're offering just for people on your list. She makes her purchase, and returns again and again because now there's another reason to come back: The deals are just too good to pass up.
She, like many others who subscribe to your email list, may also tell her friends about you and your company's great deals. Now you not only have loyal customers, but an ever-expanding network of people interested in what you have to offer . This is how email marketing can drive sales and leads for your business.
There is no better way to make your customers feel like they are the only ones in existence than with a personalized, tailored email marketing campaign. We take care of everything so you don’t have worry about creating engaging content or crafting persuasive messages - all while reaching out simultaneously across many platforms!Schedule a call
We start by doing research to find out who your target audience is and what they want. We get an understanding of all aspects in-depth, from their interests down to the smallest details so that you can be confident every aspect will work seamlessly together as a whole piece!
Using our in-house creative team, we’ll create custom graphics and newsletters that speak to the needs of your audience. The content is customized with you as its focus so it can engage people on every level from top to bottom - drawing attention where desired while driving conversions at every opportunity.
We don't want your email marketing campaigns to get lost in the crowd. That's why we use a variety of platforms with automation features, so you can schedule and Manage delivery across all customer bases without worrying about spam filters catching on - because when it comes down do business, customers need their messages seen!
Email marketing is one of the most powerful, but also underutilized tools in digital marketing. Our dedicated Account Managers will put together comprehensive reports on your campaign performance following its completion with important statistics like open rates and conversions that can help you make future decisions about what types of emails best suit your business' needs as well any suggestions for enhancements we think might work better than others based off their data analysis among other things- contact Genus Tech today!
Genus Tech is an email marketing agency with expertise in running all sorts of campaigns for a wide variety clients. We are experts at product launches, sales emails and newsletters among others! If you have any specific campaign needs just let us know; we would be happy to help organize it from start-to-finish
Email marketing is an affordable and effective way for any business, large or small. Whether you're looking to reach your customer base with the latest product releases or just want them informed about what's happening within a certain sector of society; email can help!
The email marketing services we offer will depend on the size and scope of your project, as well as what type or design you need for it. If you’d like to get started with an estimate today though just reach out by filling this form here!
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